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About Our Firm
With over 30 years of experience in all
areas of Sales and Marketing including Advertising
Copywriter & Publicist (General Electric), National Sales
Manager and VP Marketing (Bausch & Lomb), VP Group Publisher
(ABC Broadcasting, Publishing Division) - Neil Mahoney
founded Mahoney Marketing three years ago.
Our Mission
Help organizations significantly increase revenues and
profitability by introducing sound, proven principles into
their Sales & Marketing operations - from Market Analysis,
Strategy & Planning; to Advertising & Prospect Development;
to Seminars, Training and Motivational Programs.
Business History
The exclusive Mahoney/Marketing
7-step process – used for all the market analysis, strategy
and planning projects we undertake – has also been called
“Martial Arts Marketing” because it helps businesses
conserve time, money and energy by leveraging the weight of
key market segments that can dramatically increase your total
sales.
Mahoney/Marketing’s Martial Arts
Marketing process did not come out of any college textbooks,
nor is it yet taught in advanced marketing courses. It evolved
from more than 3 decades of personal, professional experience
– starting with the highly respected General Electric
Marketing Training Program, and brought to fruition in a
variety of senior Marketing and Sales Management positions
with leading manufacturers, such as Bausch & Lomb, as
well as two national and international publishing firms:
